Imerman Angels – Get the Message Out

Last night I went to a networking event in Chicago. The speaker was Jonny Imerman, Chief Mission Officer of Imerman Angels. Imerman Angels has one mission – one focus – to connect a cancer survivor with another person who is going through the same treatment for the same cancer or they are similar ages or somehow connecting to help the cancer victim. Their purpose to help people through this difficult time in their lives.

Why do I mention this? Well, the obvious reason is the wonderful cause and help they are providing to those in need and secondly Jonny (a cancer survivor and founder) spoke about how to market this great effort.

By | 2017-10-04T01:21:19+00:00 March 22nd, 2012|Entrepreneurship, Marketing, Networking|

What is Marketing? – Identify Your Clients

Who are your Clients?
Most perspective customers won't know your company or won't be able to tell the difference between your company and others. It's your job to identify your best potential customers and to target your marketing to them. The first step to identifying potential customers is...

By | 2014-07-14T13:40:41+00:00 February 28th, 2012|Marketing|

Marketing | Based Upon Your Value

Target Marketing

Know Your Value Proposition
When you're selling something, it's important to know why people will buy from you. What makes your product or service unique? What makes your business unique? Why will people choose you over your competition?

By | 2017-10-04T01:21:19+00:00 February 22nd, 2012|Business Training|