Understanding Two of the Important Personalities You are Selling ToWhile these important players may have different titles or no title at all, it is critical to establish the relationships to solve their issues or problems. This is why you are there.
Here is the First of Three Areas to Know:
Know Your ClientDo you remember a previous blog in February when we talked about targeting your market? - See Marketing | Based Upon Your Value - Use that knowledge now. Back up that general understanding you have of your target market with specific research on the person or company you’re selling to. Especially if...
Last night I went to a networking event in Chicago. The speaker was Jonny Imerman, Chief Mission Officer of Imerman Angels. Imerman Angels has one mission – one focus – to connect a cancer survivor with another person who is going through the same treatment for the same cancer or they are similar ages or somehow connecting to help the cancer victim. Their purpose to help people through this difficult time in their lives.
Why do I mention this? Well, the obvious reason is the wonderful cause and help they are providing to those in need and secondly Jonny (a cancer survivor and founder) spoke about how to market this great effort.